With over 20 years of experience, Aleksandra designs with a single vision: to delight users. Her expertise encompasses the whole user experience from digital interactions to full scale in-store experience analysis, service blueprinting and design and is reflected in her large range of work: Starting with digital designs, typefaces and icons for mobile phones at Motorola, to designing digital in-store experiences at Sears/Kmart to developing guidelines for marketing campaigns and everything in between.

Aleksandra leads with strategic thinking and a passion for compelling storytelling. She understands that how a concept is framed and presented is just as vital as the design itself. She believes that design- whether done poorly or exceptionally - is an emotional calatyst. Good design is not just pretty or functional, it does both and more. Great design makes people cuss less and smile more.

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Based in the Chicago suburb of Hoffman Estates, Aleksandra shares her home with her son Michael, her cat Mickey, and her chickens. When she isn't tackling a DIY project or sketching furniture ideas, you can find her gardening, practicing pickleball, or volunteering at the Cook County Forest Preserves.